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Lifestyle brands a guide to aspirational marketing pdf STEFANIA SAVIOLO is professor of management and technology at SDA Bocconi in Milan, Italy. She teaches in the SDA Bocconi Strategic and Entrepreneurial Management Department and is head of Master in Fashion, Experience, and Design Management Division.
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30/9/2021 · Lifestyle Brands Book Subtitle A Guide to Aspirational Marketing Authors. S. Saviolo; A. Marazza; Copyright 2013 Publisher Palgrave Macmillan UK Copyright Holder Palgrave Macmillan, a division of Macmillan Publishers Limited eBook ISBN 978-1-137-28593-5 DOI 10.1057/9781137285935 Hardcover ISBN 978-1-137-28592-8 Softcover ISBN 978-1-349-44907-1 Edition Number 1
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What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
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According to Lifestyle Brands: A Guide to Aspirational Marketing, a lifestyle brand is a company that markets its products or services to embody the interests, attitudes and opinions of a group or a culture. Lifestyle brands seek to inspire, guide, and motivate people, with the goal of their products contributing to
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